Italy: fashion & lifestyle purchase aspects 2021

Satisfaction with the shopping experience depends on several factors. According to a 2021 survey, over 46 percent of Italian consumers buying fashion and lifestyle products online valued an effortless purchase experience, while less than 42 percent of consumers shopping in-store had the same opinion. Match between information about a product and its actual aspect once purchased was a relevant aspect among online shoppers, with 17.5 percent of respondents valuing this aspect.

Most relevant aspects in fashion & lifestyle shopping experience in Italy in 2021, by channel

Characteristic	Online	Offline
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Release date

September 2021

More information

Region

Italy

Survey time period

2021

Number of respondents

989 respondents

Age group

18 years and older

Special properties

fashion & lifestyle e-buyers

Supplementary notes

To the question: 'Which two aspects determined your satisfaction level more than others'?
In Italian:'Quali sono i due aspetti che più degli altri hanno determinato il tuo livello di soddisfazione'?
Two answers were possible.
The source does not specify the date and methodology of the survey.

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