Most effective Super Bowl LV ads U.S.

Four brands - Toyota, Jeep, Brass Pro Shops, and M&Ms - received an effectiveness score of 8.1 for their Super Bowl 2021 advertising campaigns. Other brands to land a top 10 spot included Doritos, Door Dash, Budweiser and Fiverr, while Super Bowl fixtures Amazon and Bud Light did not make the top 10. Super Bowl 2021 ads ended up with an average score of 7.4, higher than the United States average of 5.

Most effective Super Bowl LV advertising campaigns in the United States as of February 9, 2021 (index score)

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Release date

February 2021

More information

Region

United States

Survey time period

as of February 9, 2021

Number of respondents

3,657 respondents

Supplementary notes

Source analyzed emotional reactions of 3,657 respondents to 43 ads aired during Super Bowl LV. Source ranked ads using EQ score, defined as a composite score determined by an ad's capability to not just attract consumers, but also move brand metrics like brand favorability and purchase intent.
The source does not provide a date of survey. The date provided is the release date.

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