Most used live commerce services in Japan 2022

Published by C. Diep, Feb 10, 2022
The leading live commerce service in Japan was YouTube as revealed in a survey conducted in January 2022. Almost 43 percent of respondents were using the online video sharing platform regularly, making YouTube the most popular live commerce service with a huge lead to the second-placed Instagram.
To increase interactions between streamers and audience, YouTube announced an integrated shopping function for its platform in 2021, allowing users to directly purchase a promoted item without stopping the live stream.

Most popular live commerce applications and services in Japan as of January 2022

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Release date

January 2022

Region

Japan

Survey time period

January 17 to 19, 2022

Number of respondents

1,000*

Age group

20-69 years

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

*500 respondents who have used live commerce services and 500 respondents who have never used such services.

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