Japan: share of people who use short video apps to listen to music by gender

According to a survey conducted in Japan in December 2021, more than two percent of female respondents used short-form video sharing apps, such as Instagram Reels or Karasta, in order to listen to music. The share was slightly lower in the case of men. Short-form video sharing apps in this instance did not include TikTok, which was treated as as a separate category in the survey.

Share of people who use short-form video sharing apps in order to listen to music in Japan as of December 2021, by gender

Characteristic	Share of respondents
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Release date

March 2022

More information

Region

Japan

Survey time period

December 17 to 23, 2021

Number of respondents

2,728*

Age group

12-69 years

Special properties

1,430 male and 1,299 female respondents*; respondents who listened to music within the past half year

Method of interview

Online survey

Supplementary notes

*The total number of survey respondents and the number of male and female respondents provided by the source do not match. A calculation of the number of respondents per age group indicates that there were 1,429 male respondents.

Survey question: "Which product or service did you use in order to enjoy music in the past half year? Please choose all items that apply."

The answer category "short-form video sharing apps" excluded TikTok, which was treated as its own category in the survey.

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