Audio content usage while travelling in China 2021, by transport mode

Published by
Lai Lin Thomala,
Apr 21, 2023
A survey on Chinese internet users conducted in April 2021 showed that over two thirds of respondents accessed audio content while traveling by car. In general, audio content was much more preferred by travelers and commuters in China than other content formats.

On-the-way audio content acquisition in China as of April 2021, by mode of travel

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Release date

May 2021

Region

China

Survey time period

March to April 2021

Number of respondents

1,983 respondents

Method of interview

Online survey

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Overview

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Market segments

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Market leaders

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Bestsellers

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Consumers

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