Europe: consumer views on sustainable luxury 2022

According to the results of a recent survey, for over two-thirds of the luxury shoppers in Europe, the adoption of sustainable luxury policies (such as environmental protection, social responsibility and ethical behavior) by luxury brands was an important factor as of the fourth quarter of 2022. Only around a quarter of survey respondents remained neutral.

Consumer opinions on the luxury brands' adoption of sustainable luxury policies in Europe from 4th quarter 2021 to 4th quarter 2022

Characteristic	Very important	Somewhat important	Neutral	Somewhat unimportant or not at all important
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Release date

October 2022

More information

Region

Europe

Survey time period

Q1 2021 - Q4 2022

Number of respondents

163*

Age group

18 years and older

Special properties

Affluent and High Net Worth Individuals (HNWIs)

Supplementary notes

The survey question was phrased by the source as follows: "How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour ('sustainable luxury')?"

* Survey participants in Q4 2022, Europe included France, Germany, Switzerland and the United Kingdom.

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