Leading reasons against Valentine's Day among consumers worldwide 2022
In 2022, nearly half of the world's consumers, who said they were unlikely to celebrate Valentine's Day, indicated that it came across as a commercial and/or marketing event, making it the leading reason why people do not commemorate the occasion. Ranking as the second-most common reason not to celebrate Saint Valentine's, over a third of survey respondents from across the globe said it simply was not part of their culture.
