Leading ad media used by marketers in the U.S. 2020

According to a survey conducted among marketers in the United States between March and April 2021, 98 percent of respondents said their company or main client used digital video channels as part of their advertising strategy in 2020, while 79 percent said they used traditional TV. When it came to digital video channels, 85 percent of respondents said they made use of digital desktop video, while 78 percent said they used mobile video. Among traditional TV channels, 62 percent of respondents said they used data-driven linear TV, while 61 percent used broadcast/cable TV.