UK consumers food shopping influenced by social media 2021, by generation

Published by Emma Bedford, May 12, 2022
In a survey conducted in October 2021 in the United Kingdom, 23 percent of Millennials and 22 percent of Gen Z reported being influenced by social media when purchasing groceries/food for home. In contrast, that figure stood at only 11 percent for Generation X and one percent for Baby Boomers.

Share of consumers who were influenced by social media when purchasing groceries/food for home in the United Kingdom in 2021, by generation

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

November 2021

Region

United Kingdom

Survey time period

October 15 to 22, 2021

Number of respondents

1,019 respondents

Age group

18 years and older

Supplementary notes

The original survey question was the following: "Think about the purchases you have made in the following categories over the past three months. Were you influenced toward a certain brand by a post on social media in the following categories?"
*Includes silent generation.

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

4

Shopping location

5

Expenditure & sustainability

5

Online food shopping

5

Further Content: You might find this interesting as well

Topics

Generational grocery shopping behavior in the UKU.S. generations: grocery shopping behaviorOnline grocery shopping in the United Kingdom (UK)Food industry in the UKFood shopping behavior in the UK
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu