Platforms with programmatically purchased video ads in the U.S. 2021
According to an October 2021 survey carried out among advertisers in the United States, 58 percent of respondents said they had bought video ads programmatically on social media sites over the 12 months leading up to the survey. This was followed by 56 percent saying they bought video ads programmatically on video sites, and 52 percent saying they did so on over-the-top (OTT) streaming services.
