Health vs price when purchasing food Europe 2021

According to a survey carried out in August 2021, 81 percent of respondents in Spain considered health more important than affordability when purchasing food. On the other hand 58 percent of respondents in Sweden considered affordability more important than health when buying food.

Prioritization of health versus affordability when purchasing food in selected European countries in 2021

Characteristic	Health	Affordability
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Release date

October 2021

More information

Region

Europe

Survey time period

August 2021

Number of respondents

17,025 respondents

Age group

18 years and older

Special properties

Respondents were either responsible for or influence the choices of their household's grocery purchases

Method of interview

Online survey

Supplementary notes

Original survey question: "In buying food, what is more important to you: health or affordability?"
Number of respondents per country:
Belgium:1,366
France:1,133
Germany:1,253
Italy:1,395
Netherlands:1,066
Poland:1,052
Spain:1,432
Sweden:1,028
Switzerland:1,115
UK:1,022

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