Consumers' interests in eating meat substitutes in the U.S. in 2021, by age

Published by
Nils-Gerrit Wunsch,
Feb 24, 2022
In 2021, approximately 51 percent of participants in each of the two age groups between 18 to 34 and 35 to 54 stated that they are interested in meat substitute products. By comparison, among participants aged 55 and older, only 23 percent stated that they are interested in meat substitutes.

Consumers' interests in eating meat substitutes in the United States in 2021, by age

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Source

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Release date

December 2021

Region

United States

Survey time period

October 22 to 25, 2021

Number of respondents

1,171 respondents

Age group

18 years and older

Supplementary notes

The Source asked participants: "New kinds of plant- and vegetable-protein-based meat alternatives, such as Impossible and Beyond Meat, that offer the same taste and texture of meat have become more widespread in the past few years. How interested, if at all, are you in trying these meat substitutes?)"

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