Preference to shop for fresh food online or physically SEA 2022, by country

Published by S. Ganbold, Feb 22, 2022
According to a survey from November 2021, 50 percent of the respondents in Malaysia would shop for fresh food at physical markets rather than online in the next six months. In comparison, 39 percent of the respondents in Thailand preferred to shop for fresh food online compared to the 37 percent that preferred physical shopping.

Preference to shop for fresh food online or at physical markets in Southeast Asia in 2022, by selected country

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Release date

January 2022

Region

Asia, APAC

Survey time period

November 2021

Number of respondents

1,859 respondents

Supplementary notes

Original question: How would you say your shopping for fresh food will look like in the next six months?

Count:

Singapore: n = 453
Philippines: n = 478
Thailand: n = 455
Malaysia: n = 473

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