Preferred purchase channels for shopping in India in 2021, by category

Published by A. Minhas, Jul 24, 2023
According to a survey conducted in November 2021 in India, 68 percent of consumers use omnichannel for the purchase of groceries. In contrast, 19 percent of respondents purchase groceries online and around 13 percent of consumers buy groceries in-store.

Preferred purchase channels for shopping in India as of November 2021, by category

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Release date

January 2022

Region

India

Survey time period

November 2021

Number of respondents

1,002 respondents

Age group

18 years and older

Special properties

across urban and rural locations

Supplementary notes

Survey question: Which best describes how you have researched and purchased the following categories over the last 3 months?

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