Sales channels used by manufacturers worldwide in 2023

Channel distribution of sales among business-to-business (B2B) manufacturers worldwide in 2023

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Release date

October 2023

Region

Worldwide

Survey time period

as of March 2023

Number of respondents

50 approx.

Special properties

B2B professionals*

Supplementary notes

* Professionals with profit & loss responsibility (e.g. Head of, or more senior within digital and commerce) and from companies with over 250 million euros turnover.

To the question: "How is your revenue split over sales channels?"

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