Nordics: video streaming (SVoD) number of users 2018-2027

The number of users in the 'Video Streaming (SVoD)' segment of the digital media market in Nordics was forecast to continuously increase between 2024 and 2027 by in total two million users (+16.6 percent). After the fifth consecutive increasing year, the indicator is estimated to reach 14.06 million users and therefore a new peak in 2027.

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Number of users of video streaming (SVoD) in the Nordics 2018-2027 (in millions)

Characteristic	Number of users in millions
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Release date

January 2024

More information

Region

Denmark, Finland, Iceland, Norway, Sweden

Survey time period

2018 to 2027

Special properties

Nordics (Sweden, Denmark, Norway, Finland, Iceland)

Supplementary notes

Data provided by Statista Market Insights are estimates.

Subscription-based Video-on-Demand services (Subscription-VoD or SVoD), e.g. Netflix and Amazon Prime Video, offer unlimited access to their content libraries for a monthly subscription fee. Movies and TV series can be streamed to various supported connected devices. The SVoD market does not include ad-supported services, pay-per-view offerings or services that require a pay-TV subscription (e.g. HBO Go).

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