Most used app categories during Spring Festival in China 2023

Published by
Lai Lin Thomala,
Feb 13, 2023
In China, short-form videos and social media were the most beloved app categories during the Spring Festival holiday in 2023, holding about 56 percent of total app usage time. Spring Festival is commonly regarded as the most important time for families to gather to feast and relax in Chna.

Share of app usage time during Spring Festival holiday in China in 2023, by app category

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Release date

February 2023

Region

China

Survey time period

January 21 to 27, 2023

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