Biggest app winners during Spring Festival in China 2023

Published by
Lai Lin Thomala,
Feb 13, 2023
In China, short-form videos and social media were the most beloved app categories during the Spring Festival holiday in 2023. On average, Chinese internet users spent almost two hours a day on short video apps during the Lunar New Year. Compared to the same holiday in 2022, Sina News recorded the highest growth (42.9 percent) in its average daily app usage time.

Average daily time spent and year-on-year growth of major apps during Spring Festival holiday in China in 2023

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Release date

February 2023

Region

China

Survey time period

January 21 to 27, 2023

Special properties

in comparison with the Spring Festival in 2022 (January 31 to February 6, 2022)

Supplementary notes

Among apps with a weekly active userbase above 100 millions, including apps which were launched before February 11, 2021; excluding tool apps.

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