Viewership rates of sports on TV or the internet in Japan 2018-2023

Published by
Alexandru Arba,
Apr 3, 2024

According to a survey conducted in in Japan in November 2023, around 68.1 percent of respondents stated that they watched sports on TV or the internet during the past year. Soccer games played by the national team were the most popular sports event to watch on digital media, followed by professional and high school baseball tournaments.

Share of people watching sports on TV or the internet in Japan from 2018 to 2023

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Release date

March 2024

Region

Japan

Survey time period

2018 to 2023; last survey was conducted from November 7 to 27, 2023

Number of respondents

40,000 respondents

Age group

18-79 years

Special properties

respondents who watched sports on TV or the internet within the past year; Tokyo 2020 Olympics viewing excluded

Method of interview

Online panel

Supplementary notes

Figures prior to 2022 come from previous reporting.

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