Japan: VOD viewing time of women per weekday 2022

Women in Japan on average spent 13.4 minutes per weekday on watching video-on-demand (VOD) in fiscal year 2022. The viewing time slightly decreased compared to the previous year.

Average time women spent on watching video-on-demand (VOD) per weekday in Japan from fiscal year 2014 to 2022 (in minutes)

Characteristic	Average time in minutes
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Release date

June 2023

More information

Region

Japan

Survey time period

November 5 to 11, 2022*

Number of respondents

1,480**

Age group

13-69 years

Special properties

based on diary entries

Method of interview

Questionnaire

Supplementary notes

*The source counts the answers of the survey conducted in November 2022 as figures for fiscal year 2022. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for previous years are based on earlier surveys.
**Figures are based on diary entries of 740 respondents. Answers represent the average usage time of two weekdays, which is why the sample size is indicated as 1,480 respondents.

Data prior to fiscal year 2021 come from previous reporting.

Sample size of earlier surveys:
FY 2014 n=1,490
FY 2015 n=1,488
FY 2016 n=1,488
FY 2017 n=1,486
FY 2018 n=1,486
FY 2019 n=1,484
FY 2020 n=1,482
FY 2021 n=1,482

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