CDP industry revenue worldwide 2020-2023

Published by
Valentina Dencheva,
Nov 29, 2023
In 2023, the customer data platform (CDP) industry revenue stood at an estimated 2.3 billion U.S. dollars, up 15 percent from a value of two billion reported a year earlier. CDPs are commonly used in digital marketing. A survey found that solutions by Dynamics 365 Customer Insights and Salesforce were the most popular CDPs among marketing professionals in the United States.

Customer data platform industry revenue worldwide from 2020 to 2023 (in billion U.S. dollars)

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Release date

July 2023

Region

Worldwide

Survey time period

2020 to 2023

Special properties

estimate

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Overview

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Artificial intelligence (AI)

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Customer data platforms (CDPs)

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Data protection & breaches

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Customer perception

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Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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