CDP industry revenue worldwide 2020-2022

Published by Valentina Dencheva, Jan 6, 2023
In 2022, the customer data platform (CDP) industry revenue stood at an estimated two billion U.S. dollars, up 25 percent from a value of 1.6 billion reported a year earlier. CDPs are commonly used in digital marketing. A survey found that solutions by Dynamics 365 Customer Insights and Salesforce were the most popular CDPs among marketing professionals in the United States.

Customer data platform industry revenue worldwide from 2020 to 2022 (in billion U.S. dollars)

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
CDP Institute
Release date

July 2022

Region

Worldwide

Survey time period

2020 to 2022

Special properties

estimate

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Data usage in marketing and advertising in the U.S.

Overview

6

Marketer perspective

6

Programmatic

7

Cookies

7

Customer data platforms (CDPs)

8

Customer perception

7

Further related statistics

21

Further Content: You might find this interesting as well

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu