most popular CDPs among marketing professionals in the United States.
In 2022, the customer data platform (CDP) industry revenue stood at an estimated two billion U.S. dollars, up 25 percent from a value of 1.6 billion reported a year earlier. CDPs are commonly used in digital marketing. A survey found that solutions by Dynamics 365 Customer Insights and Salesforce were the Customer data platform industry revenue worldwide from 2020 to 2022 (in billion U.S. dollars)
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Statistics on Data usage in marketing and advertising in the U.S.
Overview
6
- Premium Statistic Largest marketing data markets worldwide 2021
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Identity solutions spending in the United States 2020-2024
- Premium Statistic Marketing spend on third-party audience data in the U.S. 2017-2021
- Premium Statistic U.S. marketing data activation solutions spend 2020, by function
- Basic Statistic Average cost per data breach in the United States 2006-2022
Marketer perspective
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Methods used by advertisers to identify & measure audiences in the U.S. 2021
- Premium Statistic Top ways to grow first-party data in the U.S. 2021
- Premium Statistic Popularity of sharing first-party data in the U.S. 2020
- Premium Statistic Data used by marketers when targeting for personalization U.S. 2020
- Premium Statistic Benefits of using location data according to U.S. marketers 2020
Programmatic
7
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Monthly programmatic ad impressions growth in the U.S. 2021-2022
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
Cookies
7
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022
- Premium Statistic Net ad spending optimism due to cookie depreciation in the U.S. 2022
- Premium Statistic Audience identification tactics used by U.S. publishers 2021
- Premium Statistic Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
- Premium Statistic Type of data that would replace third-party cookies in the U.S. 2020
- Premium Statistic Digital ad actions deemed possible in the cookieless era in the U.S. 2020
Customer data platforms (CDPs)
8
- Premium Statistic Number of CDP companies worldwide 2022, by country
- Premium Statistic Number of CDP companies worldwide 2022, by region
- Premium Statistic CDP industry revenue worldwide 2020-2022
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Benefits of CDPs in the U.S. 2023
Customer perception
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Attitudes of U.S. internet users to brands using their data in advertising 2021
- Premium Statistic Level of consent to cookies usage in the U.S. 2021, by age
- Premium Statistic Levels of concern over personal data collection and use in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
Further related statistics
21
- Number of CDP companies worldwide 2016-2022
- CDP industry revenue worldwide 2020-2022
- Number of CDP companies worldwide 2022, by region
- Number of employees in CDP industry worldwide 2016-2022
- Number of employees in CDP industry worldwide 2022, by market
- Funding of the CDP industry worldwide 2016-2022
- Funding of the CDP industry worldwide 2022, by market
- Funding of the CDP industry worldwide 2022, by region
- Number of employees in CDP industry worldwide 2022, by region
- Affiliate marketing software SaaS companies' revenue 2020
- Leading email marketing SaaS companies 2020
- Most popular marketing clouds in the U.S. 2020
- Ways in which CDPs are used by marketers worldwide 2022
- E-mail marketing software market size worldwide 2019-2027
- Impact of CDPs on success metrics in the U.S. 2020
- Data unified with CDPs in the U.S. 2020
- Leading content marketing SaaS companies 2020
- Leading social media marketing SaaS companies 2020
- CX personalization & optimization revenue worldwide 2020-2026
- Digital experience platform revenue worldwide 2019-2025
- Technologies marketing professionals were planning to adopt or retire worldwide 2023
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CDP Institute. (July 31, 2022). Customer data platform industry revenue worldwide from 2020 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 23, 2023, from https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute. "Customer data platform industry revenue worldwide from 2020 to 2022 (in billion U.S. dollars)." Chart. July 31, 2022. Statista. Accessed March 23, 2023. https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute. (2022). Customer data platform industry revenue worldwide from 2020 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 23, 2023. https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute. "Customer Data Platform Industry Revenue Worldwide from 2020 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jul 2022, https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/
CDP Institute, Customer data platform industry revenue worldwide from 2020 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/ (last visited March 23, 2023)
Customer data platform industry revenue worldwide from 2020 to 2022 (in billion U.S. dollars) [Graph], CDP Institute, July 31, 2022. [Online]. Available: https://www.statista.com/statistics/1293577/customer-data-platform-industry-revenue/