CDP industry revenue worldwide 2020-2023
most popular CDPs among marketing professionals in the United States.
In 2023, the customer data platform (CDP) industry revenue stood at an estimated 2.3 billion U.S. dollars, up 15 percent from a value of two billion reported a year earlier. CDPs are commonly used in digital marketing. A survey found that solutions by Dynamics 365 Customer Insights and Salesforce were the