In June 2024, there were 194 customer data platform (CDP) software vendors worldwide; 48 percent of that number was based in the Americas, 34 percent in the Europe, the Middle East, and Africa region (EMEA), and 18 percent in the Asia Pacific. The source estimated the value of the CDP industry at 2.4 billion U.S. dollars in 2024.
Distribution of customer data platform vendors worldwide in June 2024, by region
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CDP Institute. (July 31, 2024). Distribution of customer data platform vendors worldwide in June 2024, by region [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1293631/number-cdp-vendors-region-worldwide/
CDP Institute. "Distribution of customer data platform vendors worldwide in June 2024, by region." Chart. July 31, 2024. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1293631/number-cdp-vendors-region-worldwide/
CDP Institute. (2024). Distribution of customer data platform vendors worldwide in June 2024, by region. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1293631/number-cdp-vendors-region-worldwide/
CDP Institute. "Distribution of Customer Data Platform Vendors Worldwide in June 2024, by Region." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/1293631/number-cdp-vendors-region-worldwide/
CDP Institute, Distribution of customer data platform vendors worldwide in June 2024, by region Statista, https://www.statista.com/statistics/1293631/number-cdp-vendors-region-worldwide/ (last visited December 09, 2024)
Distribution of customer data platform vendors worldwide in June 2024, by region [Graph], CDP Institute, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/1293631/number-cdp-vendors-region-worldwide/