Leading film celebrities by TV ad share India 2023

Published by
Tanushree Basuroy,
Apr 8, 2024
As one of India's leading Bollywood actors, Akshay Kumar, was featured in the highest share of advertisements with film celebrities on television in 2023, accounting for ten percent of all TV ads featuring film celebrities. The film celebrities with the next highest share of endorsed TV ads in that year was Amitabh Bachchan.

Share of television advertisements featuring select film stars in India in 2023

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Release date

March 2024

Region

India

Survey time period

2023

Supplementary notes

*Share refers to percent share of ads of the celebrity compared to total ads featuring film/TV/sports celebrities.

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Internet & media personalities

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Celeb-preneurs

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