Global year-on-year social media audience growth 2024

Published by
Stacy Jo Dixon,
Apr 23, 2024
As of January 2024, Instagram had a year-on-year growth in audience size of over 25 percent. Pinterest saw an increase in year-on-year audience growth of around 23 percent, whilst business and career oriented platform LinkedIn achieved a year-on-year audience growth of 13.9 percent.

Year-on-year audience growth of selected social media platforms worldwide as of January 2024

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Release date

February 2024

Region

Worldwide

Survey time period

January 2024

Special properties

based on ad reach

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Overview

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Company data

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Demographics

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Usage

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Advertising and marketing

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Data requests and policy enforcement

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Public opinion

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