U.S. e-grocery brand awareness 2021

Doordash was the most popular e-grocery brand in the United States, a September 2021 survey revealed. While 81 percent of respondents knew Doordash, the brand awareness rate of Grubhub did not go over 73 percent. Instacart ranked third, as 62 percent of surveyed people were familiar with the brand.

Online food and grocery brands with the highest awareness in the United States in 2021

Characteristic	Share of respondents
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Release date

January 2022

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Region

United States

Survey time period

September 2021

Number of respondents

2,500 respondents

Age group

14-65 years

Method of interview

Online survey

Supplementary notes

According to the source, 21 percent of respondents lived in urban centers; 35 percent in large suburban regions; 17 percent in smaller metropolitan areas; and 27 percent across rural regions.

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