YouTube ad reach in Hong Kong 2022, by audience group

Published by
Lai Lin Thomala,
Mar 3, 2023
In 2022, YouTube advertising was estimated to reach around 6.7 million people in Hong Kong, representing about 89 percent of the city's total population. Among YouTube ad viewers aged 18 and above, females accounted for almost 55 percent.

YouTube advertising penetration in Hong Kong in 2022, by demographic group

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Release date

February 2023

Region

Hong Kong

Survey time period

2022

Supplementary notes

*As a percentage of total YouTube ad reach aged 18 and above.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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