LinkedIn ad reach in Hong Kong 2022, by audience group

Published by
Lai Lin Thomala,
Mar 3, 2023
In 2022, LinkedIn advertising was estimated to reach around 2.8 million people in Hong Kong, roughly 37 percent of its total population. Among LinkedIn ad viewers living in the financial hub, males accounted for over 52 percent.

LinkedIn advertising penetration in Hong Kong in 2022, by demographic group

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Release date

February 2023

Region

Hong Kong

Survey time period

2022

Supplementary notes

*As a percentage of total ad audience.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Overview

7

Usage

8

Instagram

6

YouTube

5

Facebook

6

Others

5

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Topics

Social media in Hong KongSmartphone market in Hong KongSocial media in ChinaSocial media in TaiwanSocial media in the Asia-Pacific region
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