Engagement with digital marketing in Hong Kong 2022

Published by
Lai Lin Thomala,
May 9, 2023
According to a survey among internet users conducted in the third quarter of 2022, almost half of respondents in Hong Kong researched brands online before making a purchase. Over 40 percent of survey participants visited a brand's website in the past 30 days.

Share of internet users engaged in digital marketing in Hong Kong as of 3rd quarter 2022, by online activity

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Release date

February 2023

Region

Hong Kong

Survey time period

Q3 2022

Age group

16-64 years

Method of interview

Online survey

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