Personalisation of offers in SMS marketing in Poland 2021

Do you personalise the offers you send by, for example, adding the customer's name at the beginning of the short message service (SMS) message?

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Sources

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Release date

March 2022

Region

Poland

Survey time period

September 19-29, 2021

Number of respondents

150 respondents

Special properties

Companies actively using mass texting tools (SMS)

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Czy personalizujesz oferty, które wysyłasz np. poprzez dodanie imienia klienta na początku wiadomości SMS?"

Date of release is date of access.

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