Consumer attitudes towards social commerce in the Nordics 2022

Consumer attitudes towards shopping on social media in the Nordics in 2022

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Release date

March 2022

Region

Denmark, Finland, Norway, Sweden

Survey time period

January 12 to 24, 2022

Number of respondents

4,044 respondents*

Age group

18 years and older

Supplementary notes

* 1,012 people in Denmark, 1,008 in Finland, 1,013 in Norway, and 1,011 in Sweden.

To the question:'Have you ever bought a product via a social media (e.g. Facebook or Instagram) or can you imagine doing so?'

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " E-commerce in the Nordics "

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