Share of men who bought products at beauty parlors in the past year in Japan 2022

Published by
Alexandru Arba,
Jul 11, 2022
According to a survey conducted in February 2022 in Japan, around 47 percent of respondents said they had never purchased a product displayed at a beauty salon and were not interested in such products. In contrast, 17.4 percent said they had purchased products at a beauty salon in the past year.

Share of men who purchased products at a beauty salon in the past year in Japan as of February 2022, by consumer behavior

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Release date

June 2022

Region

Japan

Survey time period

February 10 to 18, 2022

Number of respondents

2,241 respondents

Age group

15-69 years

Special properties

among responents who used beauty salons at least once in the past year

Method of interview

Online survey

Supplementary notes

Original question: "Have you purchased any products sold at a beauty salon in the past year?"

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