Brand impact & behavioral scores Super Bowl LVI ads 2022, by category

Brand impact and behavioral scores of Super Bowl LVI advertisements as of February 2022, by category

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

March 2022

Region

United States

Survey time period

February 6 to 14, 2022

Supplementary notes

Brand impact score described by source as follows: "Each advertiser was given a complete impact score based on two factors: ad recall lift and behavioral lift compared to pre-game digital behaviors. The scores for post-game recall and digital behavior lift were combined to arrive at a total impact score for each brand."
Behavioral score described by source as follows: "We surveyed 13,939 nationally-representative consumers about their awareness of the brands running commercials during the event. A test and control methodology was used to analyze the impact of the advertising on brand awareness lift. In addition, the digital behaviors of 19,612 consumers were measured to understand the actions taken after ad exposure. Digital search activity and visitation to advertiser sites immediately after the game were compared to similar behavior observed in the prior week."

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Other regions

10

Related statistics

10

Further related statistics

1

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.