Monthly time spent on leading social media apps worldwide 2021

Published by L. Ceci, Mar 11, 2022
In 2021, global Android users spent approximately 23.7 hours per month engaging with the app of social and video platform YouTube. Facebook and TikTok ranked second among the most engaging social media apps for Android users worldwide, with approximately 19.6 hours per month spent on each app, respectively. WhatsApp ranked third, with global users spending approximately 18.6 hours per month on the instant messaging platform.

Leading social media and communication apps worldwide in 2021, by average monthly user engagement (in hours)

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In cooperation with
Data.ai
Release date

February 2022

Region

Worldwide

Survey time period

2021

Special properties

Android phones only, excluding China

Supplementary notes

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Statistics on " Snapchat "

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Overview

4

Financials

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Benchmark

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Users

8

Demographics

5

User activities

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Advertising and marketing

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