According to a survey conducted in South Korea in the first half of 2022, around 84.8 percent of South Korean female consumers stated that they preferred to buy non-branded casual wear. The most purchased casual wear brand during the surveyed period was Uniqlo. In the same survey, men also stated to mostly buy non-branded casual wear.
Most purchased brands for women's casual wear in South Korea in the first half of 2022
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KOFOTI. (November 16, 2022). Most purchased brands for women's casual wear in South Korea in the first half of 2022 [Graph]. In Statista. Retrieved February 16, 2025, from https://www.statista.com/statistics/1294906/south-korea-popular-brands-womens-casual-wear/?__sso_cookie_checker=failed
KOFOTI. "Most purchased brands for women's casual wear in South Korea in the first half of 2022." Chart. November 16, 2022. Statista. Accessed February 16, 2025. https://www.statista.com/statistics/1294906/south-korea-popular-brands-womens-casual-wear/?__sso_cookie_checker=failed
KOFOTI. (2022). Most purchased brands for women's casual wear in South Korea in the first half of 2022. Statista. Statista Inc.. Accessed: February 16, 2025. https://www.statista.com/statistics/1294906/south-korea-popular-brands-womens-casual-wear/?__sso_cookie_checker=failed
KOFOTI. "Most Purchased Brands for Women's Casual Wear in South Korea in The First Half of 2022." Statista, Statista Inc., 16 Nov 2022, https://www.statista.com/statistics/1294906/south-korea-popular-brands-womens-casual-wear/?__sso_cookie_checker=failed
KOFOTI, Most purchased brands for women's casual wear in South Korea in the first half of 2022 Statista, https://www.statista.com/statistics/1294906/south-korea-popular-brands-womens-casual-wear/?__sso_cookie_checker=failed (last visited February 16, 2025)
Most purchased brands for women's casual wear in South Korea in the first half of 2022 [Graph], KOFOTI, November 16, 2022. [Online]. Available: https://www.statista.com/statistics/1294906/south-korea-popular-brands-womens-casual-wear/?__sso_cookie_checker=failed