Share of TV viewers who pay attention to ads on AVOD platforms in the U.S. 2021

Published by Michele Majidi, Jan 6, 2023
A survey conducted in December 2021 showed that 15 percent of U.S. respondents paid attention to most ads aired on Discovery+, and further 24 percent claimed to pay attention to all the ads aired on the platform

Share of TV viewers who pay attention to ads on selected ad-supported video-on-demand (AVOD) platforms in the United States as of December 2021

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Release date

February 2022

Region

United States

Survey time period

December 2021

Number of respondents

3,038 respondents

Age group

14-74 years

Special properties

consumers watching at least 1 hour of TV per week

Supplementary notes

Question: "How many ads and promotions did you pay attention to during the show you recently watched?"

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