Acceptance of ads on AVOD platforms in U.S. 2022

According to a survey conducted viewers of among ad-supported video-on-demand platforms in the United States in November 2022, 61 percent of respondents thought the number of ads served on Paramount+ was reasonable. This was followed by 53 percent of respondents accepting the volume of ads on HBO Max. Conversely, 45 percent of respondents thought the number of ads on live TV (MVPD) was too high.

Share of TV viewers who think the number of ads served on selected ad-supported video-on-demand (AVOD) platforms is reasonable in the United States as of November 2022

Characteristic	Reasonable number	No opinion	Too many
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-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
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Release date

December 2022

More information

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week

Citation formats

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Streaming services advertising in the United States