Social referrals to e-commerce sites in the Nordics 2023, by device
In the first second of 2023, seven percent of visits to e-commerce websites in the Nordic countries came from social media referrals, with a slightly lower rate than the global average. Tablets contributed the most, as 16 percent of their traffic to e-commerce sites was generated from social media links. Meanwhile, of all visits made via desktop computers, only one percent had social networks as a source.
