TikTok user engagement in selected markets 2020-2022

Published by Laura Ceci, Aug 29, 2023
In 2022, users worldwide spent approximately 23.3 hours using TikTok per month, up from the 19.6 hours of engagement registered per user in 2021. Users in the United Kingdom spent more than 27 hours on average using the popular social video and live streaming app, while users in Argentina spent almost 120 hours monthly on the app, up by 37 percent compared to the previous year.

Monthly time spent on TikTok per user in selected markets worldwide in 2020 and 2022 (in hours)

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Release date

January 2023

Region

Worldwide

Survey time period

2020 to 2022

Special properties

Android phones only

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