Yearly growth of user engagement on the Instagram app in selected markets 2022
In 2022, users worldwide spent approximately seven percent more hours per month using the Instagram mobile app compared to the previous year. India was the market that registered the highest growth in Instagram users' engagement on the app, with users in the country spending 15 percent more time on the app between 2021 and 2022. Turkey and Argentina followed, with users spending approximately six percent more hours per month on the app when compared to 2021. By comparison, Instagram app usage in Singapore and Indonesia reported a decrease of around four percent year-over-year, respectively.
