Main reasons for buying online during Ramadan Indonesia 2021

Published by Hanadian Nurhayati-Wolff, Mar 31, 2022
According to a survey on consumer behavior during Ramadan in Indonesia in 2022, 63 percent of respondents shopped online in Ramadan due to app-only discounts and offers. Meanwhile, 50 percent of respondents considered the convenience of ordering as the main reason for purchasing online.

Leading reasons for shopping online in Ramadan among Indonesians as of December 2021

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Source

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Release date

February 2022

Region

Indonesia

Survey time period

December 20 to 24, 2021

Number of respondents

795 respondents

Special properties

among Indonesian smartphone users

Method of interview

Online survey

Supplementary notes

The Islamic month of Ramadan follows the lunar cycle. In 2022 it falls on April 3 and ends on May 2. Eid al Fitr falls on May 3.

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Overview

5

Media usage

7

Food and dining out

5

Travel

7

Ramadan shopping

7

Activities during Ramadan

5

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