Luxury fashion influencer marketing Media Impact Value in the U.S. 2021, by followers
In the third quarter of 2021, leading fashion luxury brands invested roughly 681 million U.S. dollars in influencer marketing in the United States. Brands cooperated predominantly with so called all-star influencers (with more than two million followers). They garnered 566 million U.S. dollars or 83 percent of the total influencer marketing Media Impact Value (MIV®) of these brands.