MedTech ad spend in the U.S. 2018-2021

Published by
J. G. Navarro,
Jan 6, 2023
In 2020, the U.S. medical appliances and equipment sector invested 310 million U.S. dollars in direct-to-consumer (D2C) advertising. In the first quarter or 2021, the number stood at 130 million. Dexcom - a producer of diabetes management systems - was a Super Bowl 2021 advertiser.

Medical appliances and equipment direct-to-consumer advertising spending in the United States from 2018 to 2021 (in million U.S. dollars)

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Release date

September 2021

Region

United States

Survey time period

2018 to 2020 and Q1 2021

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Overview - pharma & healthcare industry

7

Pharma & healthcare marketing

4

Pharma & healthcare advertising

8

Digital

7

Market leaders

7

Consumer perception

6

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