In 2020, the U.S. medical appliances and equipment sector invested 310 million U.S. dollars in direct-to-consumer (D2C) advertising. In the first quarter or 2021, the number stood at 130 million. Dexcom - a producer of diabetes management systems - was a Super Bowl 2021 advertiser.
Medical appliances and equipment direct-to-consumer advertising spending in the United States from 2018 to 2021
(in million U.S. dollars)
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Various sources (MedTechDive). (September 14, 2021). Medical appliances and equipment direct-to-consumer advertising spending in the United States from 2018 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1295750/medtech-ad-spend-usa/
Various sources (MedTechDive). "Medical appliances and equipment direct-to-consumer advertising spending in the United States from 2018 to 2021 (in million U.S. dollars)." Chart. September 14, 2021. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1295750/medtech-ad-spend-usa/
Various sources (MedTechDive). (2021). Medical appliances and equipment direct-to-consumer advertising spending in the United States from 2018 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1295750/medtech-ad-spend-usa/
Various sources (MedTechDive). "Medical Appliances and Equipment Direct-to-consumer Advertising Spending in The United States from 2018 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/1295750/medtech-ad-spend-usa/
Various sources (MedTechDive), Medical appliances and equipment direct-to-consumer advertising spending in the United States from 2018 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1295750/medtech-ad-spend-usa/ (last visited October 15, 2024)
Medical appliances and equipment direct-to-consumer advertising spending in the United States from 2018 to 2021 (in million U.S. dollars) [Graph], Various sources (MedTechDive), September 14, 2021. [Online]. Available: https://www.statista.com/statistics/1295750/medtech-ad-spend-usa/
