According to a survey conducted in September 2023, the share of new motorcycle purchases amounted to 12 percent. The majority of motorcycles were replacements for already owned motorcycles of a different brand.
Distribution of motorcycle purchases in Japan as of September 2023, by type of purchase
*The target group was motorcycle users who had purchased a new Honda, Yamaha, Suzuki, or Kawasaki motorcycle between June 2022 and May 2023. The sample was randomly selected among respondents, adjusting to the market composition, which accounted for motorcycle types, engine displacements, and regions.
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JAMA. (April 17, 2024). Distribution of motorcycle purchases in Japan as of September 2023, by type of purchase [Graph]. In Statista. Retrieved February 10, 2025, from https://www.statista.com/statistics/1295862/japan-share-motorcycle-purchases-by-type/?__sso_cookie_checker=failed
JAMA. "Distribution of motorcycle purchases in Japan as of September 2023, by type of purchase." Chart. April 17, 2024. Statista. Accessed February 10, 2025. https://www.statista.com/statistics/1295862/japan-share-motorcycle-purchases-by-type/?__sso_cookie_checker=failed
JAMA. (2024). Distribution of motorcycle purchases in Japan as of September 2023, by type of purchase. Statista. Statista Inc.. Accessed: February 10, 2025. https://www.statista.com/statistics/1295862/japan-share-motorcycle-purchases-by-type/?__sso_cookie_checker=failed
JAMA. "Distribution of Motorcycle Purchases in Japan as of September 2023, by Type of Purchase." Statista, Statista Inc., 17 Apr 2024, https://www.statista.com/statistics/1295862/japan-share-motorcycle-purchases-by-type/?__sso_cookie_checker=failed
JAMA, Distribution of motorcycle purchases in Japan as of September 2023, by type of purchase Statista, https://www.statista.com/statistics/1295862/japan-share-motorcycle-purchases-by-type/?__sso_cookie_checker=failed (last visited February 10, 2025)
Distribution of motorcycle purchases in Japan as of September 2023, by type of purchase [Graph], JAMA, April 17, 2024. [Online]. Available: https://www.statista.com/statistics/1295862/japan-share-motorcycle-purchases-by-type/?__sso_cookie_checker=failed