Finland: share of media advertising expenditure by sector 2020

In 2020, online advertising accounted for the highest share of advertising expenditure in Finland. While other secotors' share in the total advertising expenditure declined over the years, the online sector had showed a steady increase from 16 percent in 2010 to 47 percent in 2020.

Distribution of media advertising expenditure in Finland from 2010 to 2020, by sector

Characteristic	Newspapers	Freepapers	Magazines and periodicals	Television	Web	Radio	Outdoor
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Release date

2022

More information

Region

Finland

Survey time period

2010 to 2020

Supplementary notes

The source adds the following information: "The fgure applies to the so-called traditional media group categories. Kantar’s media advertising total fgure includes advertising at fairs, which is not included in Statistics Finland’s media advertising fgure. Announcements, notices, column advertisements and public ofces are not included in press advertising."

* Figure for television share of media advertising is missing

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