Apple App Store: target keyword match in highest-ranking apps 2022, by category

Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category

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Release date

February 2022



Survey time period

February 2022

Special properties

excluding branded keywords, data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary

Supplementary notes

According to the source: "We have a complete match when the metric hits 1, and no match when the value gets down to 0."

App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.

According to the source, data concerns the 10 highest-ranking apps within their category.

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