Programmatic ad CPM growth in Italy 2021

Published by
Michele Majidi,
Jan 6, 2023
In June 2022, programmatic advertising cost-per-mille (CPM) in Italy grew by five percent compared to the value reported in May 2022. In October, the cost increased by two percent in comparison to the value from September 2021.

Change in programmatic advertising cost-per-mille (CPM) in Italy in selected months between October 2021 and June 2022

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Release date

August 2022

Region

Italy

Survey time period

October 2021, December 2021, and June 2022

Supplementary notes

Figure for October 2021 was retrieved from an earlier publication.

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