As of February 2022, the majority of the leading apps appearing first to users on the Apple App Store results page were free or freemium apps. Paid downloads appeared to be a less frequent monetization option, but still interested 2.4 percent of the highest-ranking gaming apps, as well as 1.51 percent of the highest-ranking health and fitness apps. Approximately 88 percent of all finance apps were free, while around 11.5 percent adopted a freemium model. Approximately 83 percent of the highest-grossing social media apps adopted a freemium model, while more than 17 percent were fully free.
Leading monetization method of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category
data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Leading monetization method of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1296163/monetization-top-ios-apps-by-category/
Semrush. "Leading monetization method of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1296163/monetization-top-ios-apps-by-category/
Semrush. (2022). Leading monetization method of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1296163/monetization-top-ios-apps-by-category/
Semrush. "Leading Monetization Method of Highest-ranking Mobile Apps in The Apple App Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296163/monetization-top-ios-apps-by-category/
Semrush, Leading monetization method of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296163/monetization-top-ios-apps-by-category/ (last visited December 14, 2024)
Leading monetization method of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296163/monetization-top-ios-apps-by-category/
