In the third quarter of 2023, the number of social media users in Taiwan amounted to around 19.2 million, accounting for 80 percent of the island's total population. Social network was the leading source for Taiwanese to find information about brands and products. Nearly 70 percent of internet users aged between 16 and 64 years used social media services to do brand research.
Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2023, by channel
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We Are Social, & DataReportal, & Meltwater. (February 23, 2024). Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2023, by channel [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social, und DataReportal, und Meltwater. "Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2023, by channel." Chart. February 23, 2024. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social, DataReportal, Meltwater. (2024). Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2023, by channel. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social, and DataReportal, and Meltwater. "Share of Internet Users Using Social Media to Do Brand Research in Taiwan as of 3rd Quarter 2023, by Channel." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/
We Are Social & DataReportal & Meltwater, Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2023, by channel Statista, https://www.statista.com/statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/ (last visited October 15, 2024)
Share of internet users using social media to do brand research in Taiwan as of 3rd quarter 2023, by channel [Graph], We Are Social, & DataReportal, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1296625/taiwan-social-media-as-an-information-channel-for-brand-research/