Facebook ad reach in Taiwan 2022, by audience group

Published by
Lai Lin Thomala,
Apr 3, 2023
As of the last quarter of 2022, Facebook advertising was estimated to reach around 16.2 million people in Taiwan, nearly 68 percent of its total population. Among such Facebook ad viewers, female and male users were evenly distributed.

Facebook advertising penetration in Taiwan as of 4th quarter 2022, by demographic group

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Release date

February 2023

Region

Taiwan

Survey time period

Q4 2022

Supplementary notes

*As a percentage of total ad audience.

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

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Overview

6

Usage

8

YouTube

5

Facebook

7

Instagram

6

Others

7

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Topics

Social media in TaiwanFacebookYouTubeDemographics of TaiwanWeChat
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